Next.js: what makes a website fast and visible on Google

Next.js is the technology we use at Ritthec to solve exactly that. Created in 2016 by Vercel, it is built on top of React (the topic of our previous post) and adds what a professional website needs: speed, search visibility and a solid foundation to grow. Here is what that means in practice for your business.

Google needs to "read" your website to show it in search results. With Next.js, every page reaches Google ready to go, with its title, description and full content, instead of a blank screen waiting to load.

In practice, this helps your site show up when someone searches for your services in your area. And when a link is shared on WhatsApp or Instagram, it appears with an image and description instead of a plain address.

Most visits today come from phones, often on a weak connection. Next.js delivers what matters on screen first, keeps images light and sized right for each device and keeps pages ready so they open instantly.

Speed isn't just about comfort: Google itself considers site speed when deciding who shows up first. A fast website keeps visitors around and sells more.

With Next.js, the website, the pages that change often (like the blog and portfolio) and the parts that talk to other systems (forms, bookings, Google reviews) live in the same project.

For you, that means fewer pieces to maintain, lower infrastructure costs and an easier path to new features: an online store, a client area or an admin panel can grow out of the website you already have.

Major brands rely on Next.js for websites that get millions of visits:

• TikTok, on the social network's website • Nike, on its store and product pages • Notion, on the productivity tool's website • Twitch, the live streaming platform • Hulu, the streaming service • The Washington Post, one of the largest newspapers in the world

If the technology can handle these companies' traffic, it can easily keep up with your business's growth.

Ritthec's own website, the one you are reading right now, is built with Next.js. We also use it for our clients' websites, such as those for Dr. Gabriela Riccetto and photographer Mariele Prata, who needed to be found by people looking for their services in the region.

Because it is free, maintained by Vercel and used by a huge community, Next.js gets constant improvements and doesn't tie your website to a single vendor. Want a fast website that ranks well on Google? Get in touch.